When you suddenly notice a fall in your SEO ranking, it is the worst that a web developer can imagine. SEO company put their whole efforts into raising a site, but the next day you see a fall in the ranking, it hurts. When you manage your SEO efforts and ask SEO experts to put their best efforts, companies need to understand what methods are beneficial and which might make your site difficult to use or degrade your site ranking. For several causes, a decrease in the ranks might take place. Down here is all the explanation for both the obvious and not so obvious ones.

1. Creating many low-grade links to your site

Any link creation or purchasing to manipulate the ranking of your page that directly affects the rank of a site is referred to as a link of lousy quality. Low-end links are links from poor web directories, indoor article directories, guest articles or commentaries on spam. Sometimes SEO companies take these risks to increase the site ranking but indeed hurt them.

While linking trust-worthy and good websites to yours is helpful for SEO, if Google learns that you are paying for backlinks, it can de-index your website from its research results. Translation: Meaning, Google will restrict your website from appearing in any search results. Do not pay for connections and engage in networks selling links and distributing your content to many sites. It is a bad idea for doing business.

• Duplicate Content

In Google’s definition, ‘Duplication of material typically means substantial blocks of contents that are either fully compatible with other content or are significantly similar within, or across sub-domains.’ Suppose there is some change recently in your material and a significant quantity of information is a duplication. In that case, your website rankings will face severe damage in order and other aspects too.

• Meta Tags

For SEO, meta tags are crucial and typically one of the first things SEO trainers may learn before working for an SEO company. It would help if you were not light about essential meta-tags, including keyword attributes, title tag, meta description features, and meta robots, since these assist search engineers comprehend how the website is. Don’t regularly update the title and meta tags because it might adversely affect your rankings. The modification should be on a single page, and you should observe the result first before you move to another page.

• Spam comments

Various companies pay to spam sites for comments that take users directly to their website.  Although the objective is to extend your connections to other business-related sites, your brand may get tarnished if consumers or potential customers discover the links to be spam, poorly written comments. The same applies to your own website’s poor remarks. Do not accept all comments on your site but just those that offer your consumers the actual value. This can help you preserve your website’s comment professionalism.

• Cloaking

Cloaking is a method that shows unique themes than your actual human visitors to robots crawling on your site. It’s not a little like searchable engines, and they don’t care about your aims, no matter if they are pure or misleading – if they discover, they will have a punishment for your site. They can black-list or de-index your site, which defeats the aim of SEO Company.

• Google recent update in its methodology for ranking

Core algorithmic updating is a natural component of the total search algorithm. If such modifications happen (may occur many times a day, and Google may not expressly disclose these revisions), you may be able to predict fluctuations in your website positions. If there is a degradation in the rankings due to Google updates, your website will not always be incorrect.

• Anchor text links overuse.

An anchor text link is a specific keyword or sentence that hyperlinks to a website address in the content of your website. While SEO may have a substantial impact due to keywords, you must pay attention while implementing them. Web developers generated millions of anchor text links with keywords, and their site ranks for these keywords. Well, things change, and now this does not apply anymore.

Not only the above situations but there are several more reasons your ranking may fall. Therefore, you should plan and work according to googles regulations for always staying on top of the search list. Keep checking google updates for ranking, which can help you in maintaining the position of the website.